关于品牌标识的研究方法

长期以来,企业或品牌的标识大都是凭主观设计而诞生的,但在品牌的成长过程中,遇到需要衡量品牌标识是否合理、其视觉效果是否强烈以及其在品牌资产中的地位时,就得找到一种研究方法能够提供更准确的数据,告诉我们哪种方式是有效的。作者运用美学营销知识探讨了识别品牌标识的研究方法,同时指出,研究和衡量企业或品牌的标识有助于帮助企业制订营销和管理决策。

Method on studying brand identity

Since long ago,the identity of a enterprise or a brand is designed subjectively,but during the process of the Brand Construction,when there is necessity to measure whether the brand identity is reasonable,whether its visual effect is shocking enough,and the significance of it in the Brand Property,we have to find a method which can provide us with more accurate data and effective way.The author use the knowledge of Aesthetics Marketing discussed the method how to identify the brand identity,meanwhile,point out that studying and measureing the identity of the enterprise and brand will help the enterprises to make marketing and administration decisions.