| 房地产企业的竞争战略 |
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| 引用本文： | 陈松,梁德平.房地产企业的竞争战略[J].重庆建筑大学学报(社会科学版),2001(1). |
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| 作者姓名： | 陈松 梁德平 |
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| 作者单位： | 重庆大学B区建设管理与房地产学院!重庆400045(陈松)，广州珠江实业集团有限公司!广州510095(梁德平) |
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| 摘 要： | 在激烈的市场竞争中 ,制订和实施正确的公司战略是决定企业获得持续竞争力的关键。在新经济时代 ,新技术引发的交易效率的改进 ,以及房地产项目投资规模的不断增加 ,使得越来越多的房地产企业采用核心能力战略
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| 关 键 词： | 公司战略 房地产企业 竞争战略 核心能力 |
Competitive Strategy of Real Estate Enterprises |
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| CHEN Song,LIANG De ping.Competitive Strategy of Real Estate Enterprises[J].Journal of Chongqing Jianzhu University(Social Science Edition),2001(1). |
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| Authors: | CHEN Song LIANG De ping |
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| Institution: | CHEN Song 1 LIANG De ping 2 |
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| Abstract: | Formulation and implementation of correct corporation strategies are critical for a company to sustain competitiveness in the market competition. More and more real estate enterprises are developing the strategy of core competence with the transaction efficiency improvement resulted from high technologies and the increasing investment of real estate projects in the new economy. |
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| Keywords: | corporation strategy real estate enterprise competitive strategy core competence |
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