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Assets of Foreignness: A Theoretical Integration and Agenda for Future Research
Institution:1. Old Dominion University, Strome College of Business, Department of Management, 2111 Constant Hall, Norfolk, VA 23529, USA;2. Florida International University, College of Business, Department of Management and International Business, Miami, FL 33174, USA;1. Institute for Public Policies and Goods (IPP), Consejo Superior de Investigaciones Científicas (CSIC), C/Albasanz 26-28, Madrid 28037, Spain;2. Universidad Rey Juan Carlos, C/Paseo de los Artilleros s/n, Madrid 28032, Spain;1. Institute for Corporate Governance, WU Vienna University of Economics and Business, Austria;2. Institute for International Business, WU Vienna University of Economics and Business, Austria
Abstract:International business scholars are increasingly focusing on the unique advantages of being foreign, or assets of foreignness (AOFs). Although scholars have identified a broad range of AOFs, it is unclear why they exist. In this paper, we bring together extant yet disparate literature and integrate insights from the institution-based view, resource-based theory, and transaction cost economics to advance theory of the underlying sources and workings of AOFs. In doing so, we elucidate the conceptual underpinnings of AOFs as well as their relation to multinational enterprise (MNE) success, complementing scholarship regarding the liability of foreignness. Critically, we also distinguish AOFs from related concepts, such as ownership advantages, explaining how and why they differ conceptually. We put forth several testable propositions that stem from our synthesis of theory in this research stream, bolstering the conceptual foundations of the drivers, dynamics, and longevity of AOFs. Finally, we draw attention to under-researched aspects of AOFs, thereby propelling a theory-based agenda for future research on AOFs and, consequently, MNE success.
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