Exploring articulation in internal activism and public relations theory: A case study |
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Authors: | Patricia A Curtin |
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Institution: | School of Journalism and Communication, University of Oregon, Eugene, Oregon, USA |
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Abstract: | This paper answers Dozier and Lauzen’s (2000) call for critical theoretical examinations of activism and public relations to provide new perspectives and avoid the paradox inherent in organizational-level analyses. It also fills a literature gap by examining a case of internal activism, Girl Scout members protesting the use of palm oil in Girl Scout cookies, thus blurring organizational boundaries and rejecting Us/Other dichotomies. The basic precepts of the cultural-economic model (Curtin & Gaither, 2005, 2007) are expanded to provide greater heuristic power to the model (Curtin, Gaither, & Ciszek) and to delineate a more nuanced understanding of the public relations/activism relationship. |
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Keywords: | Activism articulation theory cultural-economic model Girl Scouts palm oil |
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