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略论思想政治工作与公共关系
引用本文:何慧星,武晓凤. 略论思想政治工作与公共关系[J]. 石河子大学学报(哲学社会科学版), 2002, 2(2): 13-15
作者姓名:何慧星  武晓凤
作者单位:石河子大学,新疆,石河子,832003
摘    要:思想政治工作在新形势下要有吸引力 ,必须学习和运用新的思想、新的观点、新的科学。公共关系的职能、内容、手段以及采用的CI战略等对思想政治工作有着积极的借鉴和启发作用。探索二者的区别和联系对加强思想政治工作的吸引力、感召力 ,增强思想政治工作的有效性有着重要的现实意义

关 键 词:思想政治工作  公共关系  市场经济
文章编号:1671-0304(2002)02-0013-03
修稿时间:2002-02-16

Ideological-Political Work And Public Relation
HE Hui xing,WU Xiao feng. Ideological-Political Work And Public Relation[J]. Journal of SHIHEZI University(Philosophy and Social Science), 2002, 2(2): 13-15
Authors:HE Hui xing  WU Xiao feng
Abstract:To make the ideological political wok more magnetic under the new situation needs to study and use the new thinking, new opinion, new science. The functions, contents, measures and CI stratagems being used in public relation have positive reference and suggestive role to the ideological political work. To explore the difference and relation between them has important and realistic significance in strengthening the attraction and stimulation and enhancing the validity to the ideological and political work.
Keywords:ideological political work  public relation  market economy  
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