论大学市场化与现代大学校园文化

校园文化是现代大学“核心竞争力”的重要组成部分，是一所大学的软实力。市场化作为现代大学的重要特征对现代大学的发展发挥着越来越深刻的影响，在大学的市场化趋势下，传统的大学校园文化面临着很多方面的不适应。为了发挥校园文化在大学发展和人才培养等方面应有的作用，大学校园文化首先要适应时代的发展，其次要保持高度的责任意识，发挥应有的导向功能，在此基础上实现自身的超越。

On the Marketization of Chinese Colleges and Universities and the Modern Campus Culture

Being the soft strength of a modem university, campus culture is an important component of its core competitiveness. Marketization is a distinctive feature of such a university and it plays an increasingly important role in its development. However, marketization of Chinese colleges and universities presents challenges to the traditional campus culture in many ways. In order to make the most of campus culture in the development of schools and the education of students and finally achieve its self-fulfillment, the culture should be made to meet the needs of the times, maintain its high sense of responsibility and fulfill its function in value orientation.