| 公益广告的创意与表现 |
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| 引用本文： | 叶英英.公益广告的创意与表现[J].宁波大学学报(人文科学版),1999,12(4):41-44. |
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| 作者姓名： | 叶英英 |
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| 作者单位： | 宁波大学文化传播系!浙江宁波３１５２１１ |
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| 摘 要： | 公益广告的创意与表现密切相关，优秀的公益广告是思想性、艺术性、观赏性的高度统一．公益广告的创意要寻找新的切入点，表现要注意画面、图片的选用切合主题，同时值得注意的是民族文化心理对广告接受的影响。
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| 关 键 词： | 公益广告 广告创意 广告表现 |
CREATION AND REPRESENTATION TECHNIQUES INPUBLIC-SERVICE ADVERTISING |
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| Ye Yingying.CREATION AND REPRESENTATION TECHNIQUES INPUBLIC-SERVICE ADVERTISING[J].Journal of Ningbo University(Liberal Arts Edition),1999,12(4):41-44. |
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| Authors: | Ye Yingying |
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| Institution: | Ye Yingying |
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| Abstract: | Public-service advertisements, due to the close relationship between advertising creation and representationtechniques , should be the unity of content creation, artistic representation and acceptability. Therefore, the contentshould be original and the representation should be a fit of content and form . In terms of acceptability,advertisements should take into account the specific national culture and psychology. |
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| Keywords: | public-service advertising advertising creation representative techniques |
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