网络数据挖掘在电子商务网站设计的应用

本文首先介绍了在电子商务网站设计中实施数据挖掘的必要性,接着介绍了数据挖掘的概念、基本流程与主要算法,然后阐述了网络数据挖掘及相关挖掘工具.最后给出了电子商务网站中网络数据挖掘过程的逻辑模型,并着重介绍了网络数据挖掘在电子商务网站中的具体应用。

Study on the Design of Electronic Commerce Website Based on Web Data Mining

This article introduces the necessity of using data mining on electronic commerce website design firstly.Then it gives the definition,procedure and main algorithms of data mining,and illustrate web data mining and its mining tools.Finally it gives the logical model and some practical applications of web data mining in electronic commerce website.