| 准确定位是期刊实施精品战略的基础 |
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| 引用本文： | 郑楼先. 准确定位是期刊实施精品战略的基础[J]. 武汉理工大学学报(社会科学版), 2005, 18(4): 655-656 |
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| 作者姓名： | 郑楼先 |
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| 作者单位： | 武汉理工大学,期刊社,湖北,武汉,430063 |
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| 摘 要： | 成功的期刊,其成功的原因来自于成功的市场定位和精妙的选题内容,提出准确的读者定位、编辑定位、广告定位是期刊实施精品战略的基础,是吸引读者、聚拢作者和广告商的关键。
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| 关 键 词： | 读者定位 编辑定位 广告定位 期刊品牌 |
| 文章编号： | 1671-6477(2005)04-0655-02 |
| 修稿时间： | 2005-06-17 |
Correct Positioning:A Basis to Carry out a Well-known Brand Strategy for Journals |
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| ZHENG Lou-xian. Correct Positioning:A Basis to Carry out a Well-known Brand Strategy for Journals[J]. Journal of Wuhan University of Technology(Social Science Edition), 2005, 18(4): 655-656 |
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| Authors: | ZHENG Lou-xian |
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| Abstract: | For a successful journal, its successfulness comes from a successful market positioning and smart adoption of the contents.This paper proposes that the positioning for readers,editors and advertising are the fundamentals to carry out a well-known brand strategy for journals, and the key to attract the attention of the readers, authors and advertising businessman. |
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| Keywords: | readers positioning editors positioning advertising positioning well-known brand of journals |
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