闽南中小民营企业创意营销现状及对策研究

闽南中小民营企业在海峡西岸经济区的建设中担纲着非常重要的角色，但当前营销工作还存在着诸如创意程度低、营销方式缺乏整合和统一等问题。为提高创意营销水平，必须着手提高营销人员的创意营销思想观念、开展多元创意营销并打造良好的营销基础环境等。

Status Quo of and Countermeasures for the Creative Marketing of Small-and-medium-sized Private Enterprises in South Fujian

The small - and - medium - sized private enterprises in South Fujian play a significant role in the construction of the Economic Zone on the West Side of the Taiwan Straits. However, some marketing problems still exist in these enterprises, such as insufficient originality and disintegration of marketing means. To improve marketing originality involves upgrading the concept of marketing personnel, developing multi - creative marketing and building a favorable environment for marketing.