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企业危机管理与战略管理融合的基本途径
引用本文:张焕英,江凌.企业危机管理与战略管理融合的基本途径[J].西南农业大学学报(社会科学版),2005,3(2):49-51.
作者姓名:张焕英  江凌
作者单位:西南农业大学,人文学院,重庆,北碚,400716
摘    要:随着市场竞争的加剧,国内企业面临的外部环境发生了天翻地覆的变化,危机时时显现于企业的发展过程中,因此,要想企业获得长足发展,将危机管理融入企业战略管理是十分必要的。本文主要探讨了企业危机管理与战略管理融合的重要性与基本途径。

关 键 词:战略管理  危机管理  融合
文章编号:1672-5379(2005)02-0049-03
修稿时间:2005年1月26日

ON THE BASIC APPROACHES FOR INTEGRATION OF CRISIS MANAGEMENT INTO STRATEGIC MANAGEMENT OF ENTERPRISES
ZHANG Huan-ying,JIANG Ling.ON THE BASIC APPROACHES FOR INTEGRATION OF CRISIS MANAGEMENT INTO STRATEGIC MANAGEMENT OF ENTERPRISES[J].Journal of Southwest Agricultural University:Social Science Edition,2005,3(2):49-51.
Authors:ZHANG Huan-ying  JIANG Ling
Abstract:Along with the ever-increasing competition on the market, the exterior environment of local business enterprises has been experiencing dramatic changes and crises frequently occur in the process of their development. Therefore, it is imperative to integrate crisis management into the strategic management system of the enterprises so as to realize a rapid growth. This paper discusses the importance of such an integration and the possible approaches for its realization.
Keywords:strategic management  crisis management  intergration  
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