马克思的市场营销思想及其现实意义

马克思的《资本论》中蕴含着丰富的市场营销思想。马克思的市场营销思想认为,商品生产者从事商品生产必须以消费者需要为导向,在商品生产之前准确了解消费者需要及其变化,在商品生产之中密切关注社会需要总量及其变化,在商品生产之后高度重视销售活动的至关重要性。以马克思的市场营销思想指导现代企业的商品生产,可以避免生产滞销产品、衰退产品和过剩产品,避免产品积压。

Marx's Marketing Idea and its Practical Significance

Marx's On Capital contains plentiful marketing ideas.It holds,the commodity producer who is engaged in commodity producing should be directed by consumers,need to learn about consumers' demand and its changes before the commodities are produced,during the process of the commodities being produced the producer should intimately pay close attention to the total amount of social demand and its changes,and after the commodities are produced the producer should particularly attach importance to the significance of selling.Applying Marx's marketing ideas into contemporary enterprise's commodity producing can avoid production unsalable products,declined products and surplus products,and preventing products from overstocking.