| 联营与收购——企业跨国经营的有效途径 |
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| 引用本文： | 张永成.联营与收购——企业跨国经营的有效途径[J].河北科技师范学院学报(社会科学版),2003,2(1):30-33,64. |
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| 作者姓名： | 张永成 |
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| 作者单位： | 北京工商大学,北京,100037 |
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| 摘 要： | 经济全球化使得许多跨国企业的国际战略日益以协作而非单纯竞争为依据,而联营与收购是其实现跨国经营的有效工具。成功的联营或收购需要制订好的协作计划、选择好的合作伙伴、进行良好的沟通以及保持相应的灵活性,并且使这种联营或收购能够成为企业一系列跨国经营活动的有效一环。
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| 关 键 词： | 协作 联营 收购 一体化 |
| 文章编号： | 1671-7678(2003)01-0030-04 |
| 修稿时间： | 2003年1月16日 |
Alliance and purchase——the effective path that an enterprise is operated in the international market |
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| Zhang yong cheng.Alliance and purchase——the effective path that an enterprise is operated in the international market[J].Journal of Hebei Normal UNiversity of Science & Technology :Social Sciences,2003,2(1):30-33,64. |
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| Authors: | Zhang yong cheng |
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| Abstract: | with the proceeding of the economical globalization,many transnational enterprises' international strategies have gradually been based rather on cooperation than on competition ,while alliance and parchase are the effective tools for them to be operated in the international market .so that how to make alliance and purchase more successful has become the question that many transnational enterprises have been caring for and thinking over long time before |
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| Keywords: | cooperation alliance purchase globalization |
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