| 对雇主品牌要素构成问题的实证分析——基于高校应届毕业生对理想雇主的期望调查 |
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| 引用本文： | 冯诚,陈景秋. 对雇主品牌要素构成问题的实证分析——基于高校应届毕业生对理想雇主的期望调查[J]. 北京交通大学学报(社会科学版), 2011, 10(1): 79-83 |
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| 作者姓名： | 冯诚 陈景秋 |
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| 作者单位： | 上海交通大学,安泰经济与管理学院,上海,200030;上海交通大学,安泰经济与管理学院,上海,200030 |
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| 摘 要： | 本研究以国内高校学生（即潜在员工）为切入口，考察雇主品牌要素结构。通过自行编制问卷调查了来自上海、北京等地的200名本科学生，探索性因素分析及验证性因素分析的结果显示，高校学生所期望的雇主品牌要素呈现4因子结构，分别是福利保障、制度文化、公共形象、直复传播。进一步描述了基于人口统计学信息的雇主品牌要素期望差异，并进行了解释。
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| 关 键 词： | 雇主品牌 高校学生 因素分析 |
Research and Empirical Analysis on Employer Branding Factors: Based on Survey of University Graduating Students' Expection |
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| FENG Cheng,CHEN Jing-qiu. Research and Empirical Analysis on Employer Branding Factors: Based on Survey of University Graduating Students' Expection[J]. Journal of Beijing Jiaotong University Social Sciences Edition, 2011, 10(1): 79-83 |
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| Authors: | FENG Cheng CHEN Jing-qiu |
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| Affiliation: | FENG Cheng,CHEN Jing-qiu(Antai College of Economics and Management,Shanghai Jiaotong University,Shanghai 200030,China) |
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| Abstract: | Employer branding,as a new concept,has been established to attain and retain talents since 1996.On the review of relevant literature and empirical studies both at home and abroad,a custom-designed survey was conducted among 200 university students(potential employees) to explore the common characteristics of excellent Employer branding enterprises.With the application of exploratory factors analysis as well as confirmative factors analysis,four factors were extracted including Benefit,Culture and Regulatory... |
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| Keywords: | employer branding university students factors analysis |
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