| 商业银行联动营销机制路径探析 |
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| 引用本文： | 陈中新. 商业银行联动营销机制路径探析[J]. 北京工商大学学报(社会科学版), 2011, 26(1): 102-105 |
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| 作者姓名： | 陈中新 |
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| 作者单位： | 华中科技大学经济学院; |
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| 摘 要： | 联动营销机制不仅能够满足客户日益增长的金融需求,而且能够促进银行各项业务的蓬勃发展,是商业银行提升核心竞争力的必然选择。本文阐述了联动营销的含义和主要内容,建设性地提出了商业银行建立联动营销机制的路径和具体操作流程,以及完善联动营销机制的保障措施。
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| 关 键 词： | 商业银行 联动营销 |
A Probe into the Path for Linkage Marketing Mechanism in Commercial Banks |
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| Chen Zhong-xin. A Probe into the Path for Linkage Marketing Mechanism in Commercial Banks[J]. Journal of Beijing Technology and Business University:Social Science, 2011, 26(1): 102-105 |
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| Authors: | Chen Zhong-xin |
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| Affiliation: | Chen Zhong-xin(College of Economics,Huazhong University of Science and Technology,Wuhan,Hubei 430074,China) |
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| Abstract: | Linkage marketing mechanism can not only satisfy customers' growing financial demand but also promote the booming development of banks' various businesses.Linkage marketing mechanism is an inevitable choice for commercial banks in raising their core competitiveness.This paper expounds the meaning of linkage marketing and its main content.It constructively proposes the path for commercial banks to establish linkage marketing mechanism and the concrete operation procedures as well as the safeguard measures to... |
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| Keywords: | commercial bank linkage marketing |
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