中国松香市场现状、挑战与对策

以松香市场数据为基础,研究分析中国的松香需求市场及行业需求构成. 近期我国松香市场需求总量约为57. 1万t/a. 产品供给、生产成本、生产竞争、产品替代是影响中国松香市场供需和价格的主要因素. 世界各国的松香生产快速发展对我国松香产业形成了严峻的竞争挑战,多种替代品的出现对我国松香生产影响甚大. 提出我国松香产业应从数量向质量、低价应用向高端开发转变的思路,采取加大技术创新增强竞争力,依靠技术进步降低生产成本,实施产业转移升级换代战略,走绿色环保健康产品之路的应对措施.

Current Situation,Challenges and Countermeasures of China' s Rosin Market

Based on the data of rosin market, this paper analyzes the demand market and the demand structure of rosin industry in China. The total market demand of rosin is about 571,000 t/a. Product supply, production cost, product competition, and product substitution are the major factors influencing rosin' s supply, demand and price in Chinese market. The rapid development of rosin production in the world has brought intense competitions and severe challenges for rosin industry in our country, and the emergence of a variety of alternative products has even a greater impacts on the production of rosin in China. We propose that Chinas rosin industry should follow the ideas of transformation from quantity to quality, and from low-cost applications to high level development. Technological innovation should be encouraged to enhance competitiveness and reduce the cost of production. We should implement the strategy of industry transferring, upgrading and innovating so as to produce green and healthy products.