论书面导游辞

从狭义的角度定义,导游辞就是导游人员引导旅游者游览参观时运用的讲解语言,但是只有书面导游辞才是严格意义上的导游辞。书面导游辞具有明显区别于其他导游语言的特点,主要表现为发生方式的笔头化,交际方式的间接化,语体特征的通语化,文本用途的多功能和运用场合的多样化等。

On the Guide''''s Written Speech

In a narrow sense,the guide s speech is the explanative language used by the guide while he/she guides the tourists totravel around.But in a strict sense,only the guide s written speech is counted the guide s speech.The guide s written speechpossesses the characteristics that can obviously distinguish it from guide s other speeches,mainly lying in the written form of theoccurring mode,indirectness of the means of communication,universal applicability of the stylistic features,multi-function ofthe textual use and diversification of the occasions on which to use it.