价格竞争——企业经营中的双刃剑

只有在行业中处于成本领导地位的企业,才有可能通过价格竞争获得竞争优势,同时,企业提供的产品或服务必须富有价格弹性,才有可能通过价格竞争提高企业的市场地位.企业通过规模生产降低成本,生产规模的扩大要使生产成本降到与生产规模基本相同的市场需求量所对应的价格以下,才能保证市场不会供大于求,否则,就有可能出现恶性价格竞争的不良现象.

Price Competition--the Double-blade Sword in Business Management

Cost leadership in their industry. Second, products or services, which the firm provides, must have price elastic demand. Third,an increase in the scale of production is one of main way by which the production cost would decrease,that is,economies of scale. But the quantity of production must be enough large to cut the production cost to the level that is below the price at which supply is matching demand. As increase in supply is outpacing demand, the price war would occur.