| 中国汽车市场及消费者行为研究 |
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| 引用本文： | 马新力,袁莉.中国汽车市场及消费者行为研究[J].天津市财贸管理干部学院学报,2006,8(4):14-15. |
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| 作者姓名： | 马新力 袁莉 |
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| 作者单位： | 天津企业管理培训中心,天津,300190 |
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| 摘 要： | 伴随着中国经济的高速增长,中国汽车亦呈现出高增长态势。进入2006年,中国汽车增长态势有增无减。中国农村所需特种汽车亦进入汽车生产厂商的视野。消费者追求多样化:低档车车主——务实和时尚,中档车车主——精打细算和完美权衡,高档车车主——体面与尊贵。
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| 关 键 词： | 汽车消费 增长 时尚 完美 体面 |
| 文章编号： | 1008-9055(2006)04-0014-02 |
| 修稿时间： | 2006年6月20日 |
Study on the Consumer's Behavior in Auto-market of China |
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| MA Xin-li,YUAN Li.Study on the Consumer''''s Behavior in Auto-market of China[J].Journal of Tianjin Institute of Financial and Commercial Management,2006,8(4):14-15. |
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| Authors: | MA Xin-li YUAN Li |
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| Abstract: | With the speeding development of China's economy, the consumption on the mobile has been increasing, especially entering into 2006. At the same time, the consumption of the mobile with special function in rural areas has drawn the auto-manufactures' attention. The different consumers diversify the styles of the car. The owner of low-grade car asks for the practice and fashion, the owner with middle-grade focuses on careful calculation and the owner of luxury car pays attention to the dignity. |
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| Keywords: | auto-consumption increase fashion perfect dignity |
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