中国农户位置消费行为研究

一、导言自凡勃伦出版《有闲阶级论》以来 ,位置消费理论 (ＰｏｓｉｔｉｏｎａｌＣｏｎｓｕｍｐｔｉｏｎｔｈｅｏｒｙ)作为一门经济学的新分支得以产生和发展。作为福利经济学和消费经济学前沿课题的位置消费理论 ,不像传统经济学只强调人们逐利的一面 ,而是强调人争名寻位的一面。如传统消费理论主要强调对消费水平、消费结构的研究 ,而位置消费理论则侧重于对消费层次、相对消费位置的研究。求名比之逐利更接近人的经济本质 ,对经济有着更为本质的影响。在基本需求满足之后 ,追求经济的相对量即相对收入、相对效用和相对消费量 ,也即人们…

The Research on the Positional Consumption Activities of Chinese Farmers

As a cutting-edge problem of the welfare economics and consumer economics, positional consumption theory give a new visual angle in researching the rural households’ consumption behavior in China. Based on analyzing the characters of the rural household’s consumption behavior, this paper established the positional consumption function equations and made a positive analysis to draw a conclusion. At last, some ideas of how to direct farm households to rational consumption are presented.