| 便利店的经营与管理浅析 |
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| 引用本文： | 周晓丰.便利店的经营与管理浅析[J].天津市财贸管理干部学院学报,2003,5(4):13-14,17. |
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| 作者姓名： | 周晓丰 |
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| 作者单位： | 天津市财贸管理干部学院,天津,300170 |
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| 摘 要： | 便利店是我们需要大力发展的一种新型生态,但在进入这一业态之前,必须了解它的入门条件、选址策略、经营定位及发展战略。只有这样才能有效地避免处于盲目状态下的投资、经营,提高企业的竞争力,使消费者的需求得到充分满足。
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| 关 键 词： | 便利店 条件 策略 定位 |
| 文章编号： | 1008-9055(2003)04-0013-03 |
| 修稿时间： | 2003年6月30日 |
Brief Analysis on Operation of the Convenience Store |
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| ZHOU Xiao-feng.Brief Analysis on Operation of the Convenience Store[J].Journal of Tianjin Institute of Financial and Commercial Management,2003,5(4):13-14,17. |
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| Authors: | ZHOU Xiao-feng |
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| Abstract: | Convenience store is a new type of businesses that should be developed vigorously.
Therefore, under condition that investors acquaint themselves with investment requirements, site
selection, operation orientation and development strategies before crossing the threshold, they can
prevent blind investment, promote competitive power and meet the customers' demands. |
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| Keywords: | Convenience store requirement strategy orientation |
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