| 鲁迅与广告 |
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| 引用本文： | 崔银河. 鲁迅与广告[J]. 渤海大学学报(哲学社会科学版), 2005, 27(1): 23-26 |
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| 作者姓名： | 崔银河 |
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| 作者单位： | 辽宁师范大学,文学院,辽宁,大连,116029 |
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| 摘 要： | 鲁迅与广告之间有着紧密的联系。《鲁迅全集》中有几十篇文章与广告有直接的关系。他对广告的营销作用有着清醒的认识,写作上主要运用了形象、直陈、告白等技法,表现出较高的创意思维和设计水准。同时还对一些广告进行过点评,净化了当时的广告市场,对旧中国广告业的发展有推动作用。
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| 关 键 词： | 鲁迅 广告 创意 技法 |
| 文章编号： | 1672-8254(2005)01-0023-04 |
| 修稿时间： | 2004-10-20 |
Lu Xun and advertisement |
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| CUI Yin-he. Lu Xun and advertisement[J]. Journal of Bohai University:Philosophy and Social Science Edition, 2005, 27(1): 23-26 |
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| Authors: | CUI Yin-he |
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| Abstract: | There is a close relationship between Lu Xun and advertisement. There are dozens of articles in "Complete Works of Lu Xun"that have a direct relationship with advertisement. Lu Xun has a clear idea to the marketing function of advertisement. He makes use of a high level of writing skills to achieve a high level of advertisement design. Lu Xun also criticized some advertisements in his time to promote the development of advertisement in old China. |
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| Keywords: | Lu Xun advertisement innovation skill |
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