| 明代杭州商业出版述略 |
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| 引用本文： | 张献忠. 明代杭州商业出版述略[J]. 北京联合大学学报(人文社会科学版), 2013, 11(4): 54-60 |
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| 作者姓名： | 张献忠 |
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| 作者单位： | 天津社会科学院,天津,300191 |
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| 基金项目： | 2012年国家社会科学基金项目"晚明商业出版与思想文化及社会变迁研究"，中国博士后科学基金面上资助项目"晚明商业出版与思想文化和社会变迁"，中国博士后科学基金特别资助项目"晚明科举、话语权力与文化场域" |
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| 摘 要： | 明代的杭州出版业在全国的地位虽然较之宋元时期有所下降，但它仍然是全国重要的图书出版中心，坊刻弄口图书流通更是在全国出版业中有着举足轻重的地位。杭州的书坊出版了一大批图书，特别是在市民社会兴起的背景下，受商业利益的驱使，通俗文学、科举考试用书和实用类图书成为书坊刻书的主要品种，杭州书坊敏锐的市场意识和经营策略对于今天的出版业仍有重要的启示和借鉴价值。
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| 关 键 词： | 明代 杭州 民营出版业 |
Hangzhou's Commercial Publishing Industry in Ming Dynasty |
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| ZHANG Xian-zhong. Hangzhou's Commercial Publishing Industry in Ming Dynasty[J]. Journal of Beijing University(Humanities and Social Sciences), 2013, 11(4): 54-60 |
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| Authors: | ZHANG Xian-zhong |
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| Affiliation: | ZHANG Xian-zhong (Tianjin Academy of Sociai Sciences, Tianjin 300191, China) |
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| Abstract: | In Ming dynasty, though declined in some degree compared with its role in Song and Yuan dynasty, Hangzhou was still one of the important book publishing centers in the nation. Its engraving and circulation occupied a significant position. Hangzhou＇ s bookshops published a large quantities of books. With the rise of civil society and driven by commercial interests, Popular literature, examination books and practical books became the main varieties of engraved books in the bookshop. Their keen market awareness and business strategy has the important enlightenment and reference value for today＇ s publishing industry. |
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| Keywords: | Ming dynasty Hangzhou Commercial publishing industry |
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