| 试论建国以来《人民日报》的广告发展特点 |
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| 引用本文： | 李雪枫. 试论建国以来《人民日报》的广告发展特点[J]. 山西大学学报(哲学社会科学版), 2006, 29(3): 116-124 |
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| 作者姓名： | 李雪枫 |
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| 作者单位： | 山西大学,文学院新闻传播系,山西,太原,030006 |
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| 摘 要： | 文章以1949-2005年《人民日报》报纸广告为文本,采取抽样分析的方法,首次对该报近50年的广告进行了较为全面的统计,从广告意识、广告信息、广告风格、广告效果等方面分析了其广告的发展特点,并对《人民日报》今后的广告发展提出了创新经营理念、推进区域代理、加强专题策划活动等建议。
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| 关 键 词： | 人民日报 广告发展 特点 |
| 文章编号： | 1000-5935(2006)03-0116-09 |
| 修稿时间： | 2006-01-19 |
On the Feature of the Advertising Development of The People''''s Daily Since the Foundation of PRC |
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| LI Xue-feng. On the Feature of the Advertising Development of The People''''s Daily Since the Foundation of PRC[J]. Journal of Shanxi University(Philosophy and Social Sciences Edition), 2006, 29(3): 116-124 |
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| Authors: | LI Xue-feng |
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| Abstract: | Taking the advertisement of The People's Daily from 1949 to 2005 as the text and adopting the method of sampling analysis,this paper comprehensively counts up the advertisement of the newspaper about 50 years for the first time and analyses the development feature of the advertisement from advertisement consciousness,advertisement information,advertisement style,advertisement effect and so on.Also it proposes creating management idea, advancing region agent,strengthening the activity of special topic scheme and so on for the advertisement management of The People's Daily in the future. |
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| Keywords: | The People's Daily the development of advertisement analysis |
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