| 论房地产品牌与企业诚信 |
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| 引用本文： | 施金亮,经琪.论房地产品牌与企业诚信[J].上海大学学报(社会科学版),2003,10(4):75-79. |
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| 作者姓名： | 施金亮 经琪 |
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| 作者单位： | 1. 上海大学 国际工商与管理学院,上海,201800
2. 上海市杨浦区房屋土地管理局,上海,200093 |
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| 摘 要： | 房地产品牌是无形资产,是建立在房地产物业自身质量和开发商信誉基础之上的。商机来自信誉,信誉源于品牌。在当前房地产业发展中,开发商如何打造自己的品牌、建立企业诚信,并树立企业形象,在激烈的市场竞争中怎样才能赢得商机,都是值得我们去研究、探讨的课题。
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| 关 键 词： | 房地产品牌 企业诚信 开发 |
| 文章编号： | 1007-6522(2003)04-0075-05 |
| 修稿时间： | 2002年7月3日 |
On the Brand of Real Estate and the Enterprise's Prestige |
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| SHI Jin-liang,JINGqi.On the Brand of Real Estate and the Enterprise''''s Prestige[J].Journal of Shanghai University(Social Science Edition),2003,10(4):75-79. |
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| Authors: | SHI Jin-liang JINGqi |
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| Abstract: | The brand of real estate is an invisible asset, which is based on the quality of the real estate and the enterprise's prestige. Business opportunity comes from prestige while prestige originates from brand name. In the housing development, how to mould their own brand names, how to establish their prestige and how to acquire business opportunities in the stiff market competition are the subjects for us to study. |
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| Keywords: | brand name of real estate enterprise's prestige development |
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