浙江“老字号”文化旅游资源开发利用的模式与途径

浙江作为全国非物质文化遗产保护综合试点省,素有＂文化之邦、旅游胜地＂的美誉,境内老字号数量多、分布广,而且知名品牌多、历史文化底蕴深厚,可以通过博物馆体验文化旅游、特色街区商业旅游、文化古迹创意旅游、旅游商品服务旅游、旅游综合开发等模式实现工业、商业、旅游与文化的对接与融合,从而发掘浙商文化,弘扬浙江精神,保护并发展浙江的老字号,为大力发展浙江的文化产业开拓新的思路。

The Model and Approach of the Development and Utilization of Cultural Tourist Resources in Zhejiang as a Time-honored Brand

Zhejiang Province as the pilot province of Chinese Non - material Cultural Heritage, has been blessed with profound historical and cultural heritage, tourist attractions and many widely distributed domestic honored bands. These achievments, fusion of the industry, commerce, tourism and cul- ture, exploration of business culture and culture industry , promotion of the spirit, protection and development of the honored bands and new , can be done by the models of experiencing cultural tourism, special neighborhood commercial tourism, culture heritage tourism, traveling souvenirs and compre- hensive development.