从信息传播看大众传播媒介

现代社会中,大众传播媒介越来越成为人们生活中的信息来源.一般来说,媒介信息传播的过程是由媒介组织、产品、受众和反馈等要素构成的.在这个过程中,大众传播媒介决定着新闻、舆论、知识、广告、文化和文艺等信息传播内容哪些可以被传播以及怎样传播.媒介通过对象性、互动性、兼容性、科技性和经济性的信息传播,发挥着政治、经济、教育、文化等功能.媒介要使信息传播更有效,应该努力给受众提供高质量的信息,激发受众对信息的需求,并采用适当的传播形式以增强信息的刺激力.

On Mass Communication Media from Information Dissemination

In modern society,mass communication media has become the major source of information.Generally speaking,the process of mass communication media is constituted by such factors as medium organization,product,viewers and feedback.During the process,the mass communication media determine what can be communicated and how they can be communicated with the information of news,public viewpoints,knowledge,advertisement,culture and entertainment.The media exert their functions of politics,economy,education and culture by disseminating the information of the objects,sciences and technology,and economy by means of interaction and compatibility.In order to make the information dissemination more efficient,the media must try their best to supply high-quality information to the viewers,stimulate the viewers' need to information and increase the exciting force of the information by suitable disseminating means.