| 大学出版社教材出版的品牌意识 |
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| 引用本文： | 陆梅.大学出版社教材出版的品牌意识[J].大连海事大学学报(社会科学版),2008,7(6):155-156. |
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| 作者姓名： | 陆梅 |
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| 作者单位： | 大连海事大学出版社,辽宁,大连,116026 |
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| 摘 要： | 阐述大学出版社要依托学校学术科研特色和优势，在作者选择、选题策划、内容、编写体例、装帧以及图片等方面综合考虑，出版高质量的教材。
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| 关 键 词： | 大学出版社 教材出版 品牌意识 |
Quality-awareness of textbooks publishing in university press |
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| LU Mei.Quality-awareness of textbooks publishing in university press[J].Journal of Dalian Maritime University:Social Science Edition,2008,7(6):155-156. |
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| Authors: | LU Mei |
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| Institution: | LU Mei(Dalian Maritime Univ.Press,Dalian 116026,China) |
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| Abstract: | The paper described that the university press should rely on the academic research features and advantages of the university to publish high quality textbooks,the quality of which is reflected in the choice of writers,topics and design,the content,the lay-out,the bookcover and the illustrations. |
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| Keywords: | university press publishing of textbooks quality-awareness |
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