农户营销合作意愿的影响因素分析——基于江西省1 085户农户的实证调查

以江西省1 085户农户问卷调查数据为基础,利用Logit模型对农产品营销中影响农户合作意愿的因素进行了计量经济分析。研究表明,农产品营销中农户的合作意愿与农产品生产集中度、农产品经营规模、农产品价格波动及政府支持等因素呈显著正相关关系;与销售难度、距离市场远近及农产品类型等因素呈一定的正相关关系;与户主风险态度等因素呈显著负相关关系;与文化程度因素关系不显著。基于上述结果,提出了相关政策建议。

Affecting Factors on Farmers'''' Readiness to Cooperate in Marketing——A Case Study of 1 085 Farming Households in Jiangxi Province

Based on data obtained from questionnaires on 1 085 farming households in Jiangxi Province,the paper conducts econometric analysis of factors that affect farmers' readiness to cooperate in marketing the agricultural products by making use of the Logit modal.It is discovered that farmers' readiness of cooperation is of positive relation with factors including the production intensity of agricultural products,economic scale,price fluctuation of agricultural products,government support,etc as well as with factors like sales difficulty,distance to the market,types of agricultural products and so on while it is of negative relation with factors such as householder's attitude to risk.Its relation with farmers' education level is not obvious.Based on the above results,the paper puts forward some policy suggestions.