| 开发和打造丹东旅游品牌城市的思考 |
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| 引用本文： | 宫春子,孙光. 开发和打造丹东旅游品牌城市的思考[J]. 辽东学院学报(社会科学版), 2013, 0(1): 94-98 |
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| 作者姓名： | 宫春子 孙光 |
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| 作者单位： | 辽东学院经济学院;辽东学院旅游管理学院 |
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| 摘 要： | 城市的特色文化,是旅游吸引力和竞争力的根本动力。探讨了丹东城市形象的定位问题,丹东城市形象塑造和宣传问题,丹东城市旅游拳头产品开发问题,丹东城市民俗风情旅游项目设计问题,从而有利于打造出特色鲜明的丹东旅游品牌。
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| 关 键 词： | 形象定位 旅游品牌 旅游项目设计 |
Dandong: How Does It Develop to Be a Tourism Brand City |
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| GONG Chun-zi,SUN Guang. Dandong: How Does It Develop to Be a Tourism Brand City[J]. Journal of Liaodong University :Social Sciences, 2013, 0(1): 94-98 |
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| Authors: | GONG Chun-zi SUN Guang |
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| Affiliation: | 1.College of Accounting,Eastern Liaoning University,Dandong 118001,China; 2.College of Tourism and Hospitality,Dandong 118001,China) |
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| Abstract: | The unique culture of a city is the decisive force to attract tourists and compete in the tourism market.In this study,the orientation of Dandong' s city image,how to build and propagate the image,how to develop key tourism products and how to design the tourism programs with local folk custom are discussed. |
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| Keywords: | image orientation tourism brand tourism program design |
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