企业“绿色责任”动因与行为的博弈分析

企业“绿色责任”是指企业在环境影响、资源利用方面所应承担的社会责任。以博弈论为主要工具，分析了企业“绿色责任”行为效果作为“公共产品”及“私人产品”两种情形下，企业“绿色责任”行为的动因与行为规律。研究发现，在企业“绿色责任”行为效果作为公共产品的假设下，博弈的初始条件对企业的群体行为有关键影响，通过政策干预改变博弈初始条件是防止企业群体败德，使得企业“绿色责任”博弈向健康方向发展的前提；在企业“绿色责任”行为效果作为私人产品的假设下，通过消费者、供应链的区分与选择机制，使得企业行为的外部效应内部化是涵育战略性企业“绿色责任”行为的有效途径。

A game theory analysis on incentives and behaviors of "green responsibility" among enterprises

Green responsibility refers to the social responsibilities that an enterprise should undertake regarding to the utilization of resources and the impact to environment.The incentives and behaviors of green responsibility are analyzed using game theory instruments under the assumptions that green responsibility effects as public goods or as private goods in a monopoly market.The results show that when green responsibility is viewed as a public good,the original game condition is fundamental in determining cor...