| 现代标志设计中抽象表现方式探析 |
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| 引用本文： | 李辉周,陈新生.现代标志设计中抽象表现方式探析[J].合肥工业大学学报(社会科学版),2009,23(4):166-169. |
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| 作者姓名： | 李辉周 陈新生 |
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| 作者单位： | 合肥工业大学,建筑与艺术学院,合肥,230009 |
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| 摘 要： | 对标志设计的表现方式之一——抽象表现方式进行探讨，对标志的形、色以及抽象审美诸方面加以综合分析，继而得出抽象表现使标志具有独特的魅力和感染力，给人以新颖独特、意境深远的美感。作为一种表现方式，抽象表现在标志设计中起到不可忽视的作用。
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| 关 键 词： | 标志设计 抽象表现 审美 |
Exploring Abstract Expression in the Modern Logo Design |
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| LI Hui-zhou,CHEN Xin-sheng.Exploring Abstract Expression in the Modern Logo Design[J].Journal of Hefei University of Technology(Social Sciences),2009,23(4):166-169. |
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| Authors: | LI Hui-zhou CHEN Xin-sheng |
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| Institution: | School of Architecture and Arts;Hefei University of Technology;Hefei 230009;China |
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| Abstract: | In view of various expressions in the modern logo design,discussion in this paper is centered on abstract expression over the comprehensive analysis of the logo's shape,color as well as aesthetic expression.The unique charm and impressiveness in the logo is also conveyed with aesthetic novelty,unusualness and profound artistic conception through abstract expression.As one way of expressions,abstract expression plays a vital role in the modern logo design. |
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| Keywords: | logo design abstract expression aesthetic appreciation |
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