| 从审美角度看电视广告中的色彩 |
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| 引用本文： | 贾岱.从审美角度看电视广告中的色彩[J].河南工业大学学报(社会科学版),2009,5(1):53-55. |
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| 作者姓名： | 贾岱 |
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| 作者单位： | 中原工学院,新闻与传播学院,河南,郑州,450000 |
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| 摘 要： | 从审美角度分析了色彩在电视广告中的运用及其功能，结合具体案例对电视广告的色彩进行了分析，认为在设计制作电视广告时应打“色彩牌”。
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| 关 键 词： | 电视广告 审美 广告色彩 |
ON THE COLORS OF TV ADVERTISEMENTS FROM AESTHETIC ANGLES |
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| JIA Dai.ON THE COLORS OF TV ADVERTISEMENTS FROM AESTHETIC ANGLES[J].Journal of Henan University of Technology:Social Science Edition,2009,5(1):53-55. |
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| Authors: | JIA Dai |
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| Institution: | JIA Dai ( School of Journalism ＆ Communication, Zhongyuan University of Technology, Zhengzhou 450000, China) |
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| Abstract: | The paper analyzes the use of colors in television advertisements and their functions from aesthetic point of view and conducts an analysis of the colors of TV ads in the light of specific case studies. It holds that the designing and making of TV commercials ought to play the ＂color card＂. |
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| Keywords: | television advertisement taste advertisement color |
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