河南旅游形象的定位研究

在旅游地的发展中,形象的树立具有越来越重要的意义。河南作为旅游资源大省,在中国旅游业的发展中肩负着重要的使命。针对河南旅游资源尤其是从人文资源和自然山水资源两个方面的现状进行分析,结合市场调查情况,对河南的旅游形象定位进行理论研究,为河南旅游形象的塑造提供建设性的意见,即在进一步发展历史文化旅游的同时,深入挖掘自然生态旅游资源的潜力。

On the Orientation of Henan Tourism Image

With the development of tourism industry,the shape of tourism image becomes more and more important.Henan province is rich in tourism resources and shoulders heavy responsibilities for the development of the Chinese tourism industry.Based on market investigations,this paper analyses the current situation of Henan tourism industry,especially from humanist resources,rivers and mountains.In view of the helpful experience of tourism industry in some developed countries, how to build a distinctive, fascinating image of Henan tourism is discussed. The orientation of Henan tourism image is put forward and theoretically studied.