个人网店商事主体地位辨析

个人网店是指自然人利用第三方交易平台销售货物或提供服务所开设的网上商店。个人网店与个人网店店主、偶尔从事网上交易的自然人及无照经营者的法律地位不同，个人网店与消费者、网络交易平台、实体店经营者、监管机关等存在特定的法律关系。个人网店应为独立的商事主体，应享有个人网店经营权、定价权、商誉权、名称权、检举控告权、平等交易权，并且应履行公开商主体信息的义务、保障消费者获取真实信息的义务、出具电子凭证或电子单据的义务、交易记录的保存义务、保障消费者信息安全义务、不得侵犯知识产权的义务和接受消费者和社会监督的义务。

Analysis of the Legal Status of Personal Online Shop

Personal online shop refers to the virtue online shop registered by natural person on the online auction platform. The owner of personal online shop is different from the natural person who sells the goods online occasionally or unlicensed operators, personal online shop should be given the different legal status. There are specific legal relations between personal online shop and online consumer, online auction platform, the shop operated by the entity, and regulatory agencies. Personal online shop should be a commercial legal subjects with the special rights to decide the price of the goods or service, gain the business reputation, decide the name of online shop, and enjoy the right of fair competition in order to operate the online shop, at the same time personal online shop should assume the specific obligations to publicize the online certificate, preserve the transaction record, protect the consumers''personal information, protect intellectual property and accept the supervision from the consumer and social group.