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多元化经营策略批判——论竞争风险
引用本文:余书炜.多元化经营策略批判——论竞争风险[J].南开管理评论,2000,3(6):30-37.
作者姓名:余书炜
作者单位:上海晟隆(集团)有限公司
摘    要:多元化投资可以分散非系统风险这一命题对证券投资者适用,但对于企业的经营性投资而言,虽然多元化也可以分散某些非系统风险,但是同时也会增加企业面临的竞争风险.与此同时,多元化经营所涉及的不仅是风险问题.所以,企业在采用多元化策略时,就应该慎重,全面权衡自身的经营意图与多元化的有关利弊.

关 键 词:多元化  风险  竞争风险

Criticism On Multi-Variant Management Strategy:on the Risk of Competition
Yu Shuwei.Criticism On Multi-Variant Management Strategy:on the Risk of Competition[J].Nankai Business Review,2000,3(6):30-37.
Authors:Yu Shuwei
Abstract:The statement that multi-variant investment can divert nonsystematic risk is suitable for stock investors. However, according to management investment of the enterprise, while multi-variant investment can divert some nonsystematic risk, it may also increase the risk of competition in the enterprise. Meanwhile,multi-variant management doesn concern the problem of risk. So, the enterprise must be cautious when adopting the multi-variant strategy and entirely weigh the advantages and disadvantages between the objective of management and multi-variety.
Keywords:Multi-Variety  Risk  the Risk of Competiti  
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