新闻媒介不能承受之重——“《新闻联播》换主持”成为新闻的媒介生态学思考

2005年6月7日,中央电视台《新闻联播》节目启用了两位新主持人,一时成为了新闻焦点。在对新闻联播成为新闻这一事件的分析中我们发现,中国的新闻媒介过去背负着政治的重压,现在又落入惟市场论的怪圈。媒介生态学的观点告诉我们:媒介也拥有鲜活的生命。而我们的政府、公众,甚至是媒介自身最缺乏的正是这种生命意识。建设和谐社会需要构筑和谐的媒介生态环境,这同样需要媒介、政府、公众的共同努力。

The Heaviness Unbearable to News Media:Study of Media Ecology of the News Broadcasting Changing Hosts

On June 7,2005,CCTV launched two new hosts,which instantly became news focus.As analysis on this event,we can find the Chinese news media have always under strong political pressure,but now falling into a zigzag way of self-discipline of market.The view from ecology of media tells us that medium also has living life.But our government,public and media are just lack of the consciousness of life.Constructing the harmonious society needs construction of harmonious media ecology,government,the public and media must make the great joint efforts.