| Abstract: | Nonprofit arts organizations often struggle for visibility and survival. They may meet these challenges by adopting new marketing strategies, forming administrative alliances with other organizations, or creating programming that appeals to broader audiences. Though these tactics are indeed important, arts organizations must first develop a persistent presence in their communities. This article proposes five key ingredients of persistent presence for nonprofit arts organizations and suggests that persistent presence can be consciously constructed by an organization, by an artistic discipline, and by the larger arts community. The intent of this exploratory framework for persistent presence may guide arts administrators in their work and propel future research in this area. |
