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浙江省体育健身娱乐业供需结构问题研究
引用本文:王乔君,于波. 浙江省体育健身娱乐业供需结构问题研究[J]. 宁波大学学报(人文科学版), 2008, 21(5): 103-107
作者姓名:王乔君  于波
作者单位:宁波大学体育学院,浙江,宁波,315211
摘    要:采用实证研究的方法,对浙江省体育健身娱乐业的供需现状进行调研,找出供需市场存在的问题并进行分析。经济因素、时间因素、社会因素和个人因素是影响浙江省体育健身娱乐业供需结构的主要因素,揭示了浙江省体育健身娱乐市场的现状,为浙江省体育健身娱乐业发展提供理论依据。

关 键 词:浙江省  体育健身娱乐业  供需结构

On Supply-and-Demand Structure of Sport Fitness and Leisure Facilities in Zhejiang
WANG Qiao-jun,YU Bo. On Supply-and-Demand Structure of Sport Fitness and Leisure Facilities in Zhejiang[J]. Journal of Ningbo University(Liberal Arts Edition), 2008, 21(5): 103-107
Authors:WANG Qiao-jun  YU Bo
Affiliation:( Faculty of Physibal Education, Ningbo University, Ningbo 315211, China )
Abstract:This paper is an empirical study on the supply and demand of sport fitness and leisure facilities of Zhejiang Province. It finds that the major factors affecting the supply and demand structure are respectively money, time, society and people. The paper then analyzes the status quo of the market, providing theoretical basis for the development of the sport fitness and leisure industry.
Keywords:Zhejiang province  sport fitness and leisure industry  supply and demand structure
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