| 谈中国品牌的现状与发展出路 |
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| 引用本文： | 王达.谈中国品牌的现状与发展出路[J].武汉科技大学学报(社会科学版),2001,3(1):17-20. |
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| 作者姓名： | 王达 |
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| 作者单位： | 奥斯威尔(香港)有限公司,福建,福州,350001 |
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| 摘 要： | 在分析中国实施名牌战略必要性的基础上，从中国名牌目前的现状出发，通过分析其中存在的问题及其原因，提出发展中国名牌的策略。
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| 关 键 词： | 中国品牌 现状 出路 名牌战略 |
| 文章编号： | 1009－3699(2001)01－0017－04 |
| 修稿时间： | 2000年12月14 |
On the Present Situation and Development Strategies of Chinese Brands |
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| WANG Da.On the Present Situation and Development Strategies of Chinese Brands[J].Journal of Wuhan University of Science and Technology(Social Science Edition),2001,3(1):17-20. |
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| Authors: | WANG Da |
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| Abstract: | On the basis of an analysis into the strategic necessities for China to develop name brands, the present situation of Chinese name brands has been discussed in the article. The existing problems with Chinese brands and the causes of problems have been demonstrated. Proposals on how to develop Chinese name brands have been presented in the end. |
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| Keywords: | Chinese brand present situation the way out name brand strategy |
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