经济全球化与中国连锁经营对策探析

经济全球化给中国连锁经营带来了机遇和挑战,中国连锁经营与国外存在较大差距,在宏观调控对策上要改革体制、完善机制、制定规划、健全法制和发展中介组织策略;在微观经营对策上,中国连锁经营是否成功,关健在于市场定位策略是否正确,并提出规模定位集团化、业态定位多元化、业神定位多样化、商品定位大众化以及经营定位科技化和品牌化策略.

Analysis on the Countermeasures to Global Economy and China's Chain- Store Management

Global economy has provided opportunities and challenges together to chain - store management in China. There exists a distance in chain - store management between home and abroad. From macro point of view we put forward the following countermeasures, reforming systems, perfecting mechanism, making plans, perfecting legal systems and developing mid - organizing strategies. Whether the chain - store management will he successful depends on market tactics. In micro -operation, we also suggest intensifying scales, enriching product varieties, fitting commodities to majority, filling science in management and brandizing products.