盐文化旅游景点翻译中的文化传播——以自贡盐业历史博物馆为例

翻译作为语际间的交流活动，不单是语言上的转换行为，而且是文化上的移植行为。在文化发展与变迁的过程中，翻译是引发文化优化与传播的重要推进力量，而旅游景点翻译对文化的传播和推广是最直接和直观的，对增强中华文化国际影响力、向世界展示我国改革开放的崭新形象以及体现华人积极向上的精神风貌有着重要的影响。通过对自贡市盐业历史博物馆景点翻译中体现的文化传播进行分析和研究，可以对自贡市的旅游业发展、对文化的传播起到推动和促进作用。

The Cultural Propagation in the Translation of Tourist Spot --Taking Zigong Salt History Museum as an example

Acting as a communicational activity between languages, translation is not only a transitional lingual be- havior, but also a transportable deed in culture. It is an important promoting power for the improvement and transmission of culture in the process of development. The translation of tourist spot plays the most significant role for enhancing Chi- nese international influence, displaying the new image of Chinese as well as Chinese national reform and opening-up pol- icy. The analysis of cultural propagation in the translation of Zigong Salt History Museum can promote the development of the city＇s tourism and culture.