Die Institutionalisierung von Managementkonzepten. Eine strukturationstheoretisch-mikropolitische Perspektive

New management concepts keep being discussed in academic studies and business practice. It remains unclear in what way some of them become institutionalized. This is where the article sets out from: The starting point of the analysis is the Sociological New Institutionalism. By means of enlarging its range by a micro political approach as inspired by the Theory of Structuration, acts and political game playing of different agents become the focus of the analysis. Referring to the dimensions of social structures signification, legitimation, and domination, this yields as a result an agent-oriented explanation of processes of institutionalization. The resulting analytical framework is exemplified through the introduction of Diversity Management in Germany.