Analysis of a complex decision situation — The Simpsons/Simpsons-Sears merger proposal

Many of the decision situations that arise in modern organizations are very complex. Conventional methods of decision analysis have only limited applicability in these situations. This paper describes a method that can be used as an aid to decision making in such situations where interactions between the parties involved are an important factor. The method is illustrated by reference to a recent situation in which there was competition between a number of participants with regard to the future of the firm of Simpsons Ltd of Toronto. The analysis described illustrates the application of a step-by-step procedure that can be used by participants in the analysis of such situations.