| 江西省房地产营销策划机构发展研究 |
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| 引用本文： | 胡凯,金冰树.江西省房地产营销策划机构发展研究[J].江西农业大学学报(社会科学版),2005,4(2):64-67. |
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| 作者姓名： | 胡凯 金冰树 |
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| 作者单位： | 1. 江西农业大学,经济贸易学院,江西,南昌,330045
2. 江西航天科技学院,江西,南昌,330044 |
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| 摘 要： | 从房地产营销策划机构自身及外部环境两个角度深入细致地分析了江西省房地产营销策划机构兴起的背景、发展的历程,发展过程中出现的问题,以及解决问题的措施与办法等。指出房地产营销策划公司应通过人力资源管理构筑企业的核心竞争力;以现代营销理论为指导,改进业务模式,满足消费者个性化需求,提高自身服务的附加值。
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| 关 键 词： | 房地产营销策划 附加值 核心竞争力 |
| 文章编号： | 1671-6523(2005)02-0064-04 |
| 修稿时间： | 2005年3月10日 |
Research on the Development of Real Estate Marketing Planning Agencies in Jiangxi Province |
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| HU Kai,JIN Bing-shu.Research on the Development of Real Estate Marketing Planning Agencies in Jiangxi Province[J].Journal of Jianxi Agricultural University :Social Sciences Edition,2005,4(2):64-67. |
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| Authors: | HU Kai JIN Bing-shu |
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| Institution: | HU Kai 1,JIN Bing-shu 2 |
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| Abstract: | In the perspectives of the internal and external situations of real estate marketing planning agencies in Jiangxi Province, this thesis makes a detailed analysis of their background of emergence, course of development, problems and solutions. It is suggested that real estate marketing planning agencies should enhance their core competitiveness through human resource management, modify their business models based on modern marketing theory, and satisfy individualized needs of their customers to increase the added value of their service. |
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| Keywords: | real restate marketing planning added value core competitiveness |
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