独生子女:媒介负面形象的建构与实证

论文采用内容分析的方法,对大众媒介新闻报道中的独生子女形象进行了系统解读。结果表明,大众媒介新闻报道中的独生子女主要是一种负面形象。通过将相关调查统计结果与媒介建构的形象进行比较,本研究发现当前大众媒介所建构的独生子女形象与独生子女在社会中的客观表现之间存在着明显的差距。论文进一步对媒介新闻的形成方式、叙事逻辑和所用材料进行了分析,揭示出大众媒介对独生子女的形象建构存在着明显的妖魔化倾向。

The Construction and Demonstration of the Only Child's Negative Image in Media

With the method of content analysis,the paper systematically analyzes the image of the Only Child in mass media news reports.The result shows that the image is mainly a negative one.Compared with the survey results,obvious difference was found between the image and preferment of the Only Child.With the analysis of formation mode,narrative logic and the materials used in media reports,the paper reveals that there was obvious demonizing tendency in the construction of image of the Only Child by mass media.