| 中国网络团购的现状、问题及对策研究 |
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| 引用本文： | 王娟娟,陈会玲. 中国网络团购的现状、问题及对策研究[J]. 长安大学学报(社会科学版), 2012, 14(4): 48-53 |
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| 作者姓名： | 王娟娟 陈会玲 |
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| 作者单位： | 1. 西安外国语大学经济金融学院,陕西西安,710128
2. 重庆大学公共管理学院,重庆,400030 |
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| 基金项目： | 基金项目:陕西省软科学研究计划项目 |
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| 摘 要： | 为了促进国内网络团购这一新兴行业朝着有序、规范、合理的方向发展,对其存在的信息不对称、售后维权难、不良价格竞争趋势显著及团购网站同质化严重等问题进行了深入研究。分析认为：政府应加强制度建设、制定行业标准与规范、完善网络团购交易机制、建立网络团购的良性竞争机制,以实现国内网络团购健康可持续发展。
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| 关 键 词： | 网络团购 制度建设 电子商务 交易机制 |
Research on China's present status, problems and solutions of group-buying online |
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| WANG Juan-juan,CHEN Hui-ling. Research on China's present status, problems and solutions of group-buying online[J]. Journal of Chang'an University(Social Sciences Edition), 2012, 14(4): 48-53 |
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| Authors: | WANG Juan-juan CHEN Hui-ling |
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| Affiliation: | 1. School of Economics and Finance, Xi＇an International Studies University, Xi＇an 710128, Shaanxi, China; 2. School of Public Affairs, Chongqing University, Chongqing 400030, China) |
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| Abstract: | During the fast development of online group-buying, problems are becoming more ser ious, such as information asymmetry, after-sale service difficulty, obvious trend of adverse competition, and serious homogeneity of group-buying websites, etc. which seriously affect the normal development of online group-buying. In order to guide this newly appearing industry to develop in the orderly, normative and rational direction, this essay had an in-depth research on the above-mentioned problems and the re- search analysis has brought to the suggestions that the government should strengthen the system construc- tion, work out the industry standard, perfect the transaction system and build the positive competition mechanism of online group-buying so as to realize the healthy and sustainable development of online group-buying in China. |
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| Keywords: | online group-buying system construction electronic business transaction system |
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