| 市场导向、质量导向与企业绩效关系的研究 |
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| 引用本文： | 杜鹏,万后芬.市场导向、质量导向与企业绩效关系的研究[J].管理学报,2009,6(5):698-703. |
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| 作者姓名： | 杜鹏 万后芬 |
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| 作者单位： | 中南财经政法大学工商管理学院 |
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| 基金项目： | 国家自然科学基金，中南财经政法大学博士教育创新基金，中南经政法大学MBA学院案例中心资助项目 |
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| 摘 要： | 以110家中国企业为样本,通过验证性因子分析,研究市场导向、质量导向与企业绩效之间的关系.研究发现,市场导向与质量导向呈显著正相关,且市场导向能够积极地提升企业绩效;质量导向需要市场驱动来提升质量改进努力对企业绩效的影响.
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| 关 键 词： | 市场导向 质量导向 企业绩效 |
An Empirical Study on the Relationship of Market Orientation,Quality Orientation and Business Performance |
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| DU Peng,WAN Houfen.An Empirical Study on the Relationship of Market Orientation,Quality Orientation and Business Performance[J].Chinese JOurnal of Management,2009,6(5):698-703. |
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| Authors: | DU Peng WAN Houfen |
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| Institution: | Zhongnan University of Economics and Law;Wuhan;China |
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| Abstract: | Based on 110 samples of Chinese enterprises,this research indicates that the quality orientation is positively corrected to market orientation;market orientation of a firm has a positive effect on its business performance.However,quality management alone does not appear to directly affect performance success. |
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| Keywords: | market orientation quality orientation business performance |
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