“符号的政治经济学批判”之理论检视

受索绪尔符号学的影响,巴特、列斐伏尔、鲍德里亚等消费社会理论家认为,消费社会中消费的涵义发生了转变,它超越了经济学意义对物品使用价值的占有,成为一种对意义关系的占有,即符号性消费。他们进而将对消费社会的符号学批判纳入到政治经济学批判的范畴之中,试图开创"符号的政治经济学批判"。他们提出的"符号消费"、"符号价值"、"符号的政治经济学"等范畴,颇具时代性,但试图将"符号的批判"替代马克思的商品逻辑批判,尤其试图消解使用价值的现实性,则是其理论舛误所在。

A Introduction and Comment about "the Critique of the Political Economy of the Sign" of Western consumer society theorists

In the impact of Saussure,Barthes,Lefebvre,Baudrillard,as consumer society theorists,believe that the meaning of consumption in the consumer society has shifted,it oversteps the use value of goods in the scope of economics and becomes a possession to the relationship of significance which is named symbolic consumption.on this basis,They try to extend the semiotics critique on the consumer society to the field of the critique of political economy and therefore build a so-called "Critique of the Political Economy of the Sign".Their theory such as "sign consumption","sign value","the political economy of sign" seems rational and fashionable,but trying to deny Karl Marx’s theory of the critique of commodity-logic,especially trying to deny the reality of use value,makes them incorrect and unreasonable.