论消费模式的伦理嬗变

迄古至今,虽然人类消费模式都在不断发生变化,但是一直到后现代社会它才发生了彻底的质变。消费模式的伦理嬗变表现在三个方面:一是在后工业时代,以"生产"为中心的社会逐渐转变为以"消费"为中心的社会,消费从生产的附庸转变为重心地位;二是在消费行为的价值选择上,从勤俭节约到消费正当,乃至奢侈消费;三是在消费过程中,人们关注的不再是商品的使用价值,而是对其符号价值的消费。

The Ethical Evolution on Consumption Patterns

Although the human consumption patterns are constantly changing since ancient times, they have a qualitative change until the post - mod- ern society. The evolution of ethics on consumption patterns shows in three aspects： one is that ＂production＂ as the center of the society has changed to ＂ consumption＂ as the center of the society gradually, and consumption has changed from the production of a vassal into a center of gravity position in the post -industrial era; two is that people aspire from the thrift consumption to consumption justice, even to luxury consumption in the value choice of the consumer behavior; three is that people pay attention to no longer the use value of goods, but the symbol value of consumption in the process of consumption.